고학수, 구본효, 김종윤, 국내 웹사이트의 이용자 정보수집 및 트래킹 현황에 관한 분석, 법경제학연구 14(3), 2017.12, pp.409-465.
Haksoo Ko, Bonhyo Koo, Jong Yoon Kim, An Analysis of User Information Tracking by Internet Websites in Korea, Korean Journal of Law and Economics 14(3), 2017.12, pp.409-465.
[Abstract]
An Analysis of User Information Tracking by Internet Websites in Korea
Haksoo Ko, Bonhyo Koo, Jong Yoon Kim
Internet users' online activities are closely monitored and tracked by various Internet companies. These companies compile and analyze users' information, and use the result of analytics, among others, for purposes of delivering targeted online advertisements. This article reflects an attempt to find out what kind of tracking activities are taking place in reality. The results of the analyses include the following: first, tracking of Internet users is already common and has become even more common; second, related markets are in flux and, in particular, tracking in the mobile environments has grown tremendously during the past several years; third, there is circumstantial evidence that cross device tracking is taking place; and, fourth, while a few established global companies seem to be particularly active in the related marketplace, it appears that competition among domestic companies is fierce and that things are in flux.
Keywords: tracking, cookie, cross device tracking, privacy, online advertisement
고학수, 구본효, 김종윤, 국내 웹사이트의 이용자 정보수집 및 트래킹 현황에 관한 분석, 법경제학연구 14(3), 2017.12, pp.409-465.
Haksoo Ko, Bonhyo Koo, Jong Yoon Kim, An Analysis of User Information Tracking by Internet Websites in Korea, Korean Journal of Law and Economics 14(3), 2017.12, pp.409-465.
[Abstract]
An Analysis of User Information Tracking by Internet Websites in Korea
Haksoo Ko, Bonhyo Koo, Jong Yoon Kim
Internet users' online activities are closely monitored and tracked by various Internet companies. These companies compile and analyze users' information, and use the result of analytics, among others, for purposes of delivering targeted online advertisements. This article reflects an attempt to find out what kind of tracking activities are taking place in reality. The results of the analyses include the following: first, tracking of Internet users is already common and has become even more common; second, related markets are in flux and, in particular, tracking in the mobile environments has grown tremendously during the past several years; third, there is circumstantial evidence that cross device tracking is taking place; and, fourth, while a few established global companies seem to be particularly active in the related marketplace, it appears that competition among domestic companies is fierce and that things are in flux.
Keywords: tracking, cookie, cross device tracking, privacy, online advertisement